SEO plays very important role to provide a good ranking to your website. Without having optimization and content strategy, you cannot survive on web world for long. By the time, SEO methodology has changed and now it requires complete understanding of search engines’ development.
The initial step of SEO is to read the depth of search engine. In 2018, Google accounted for over 74% of all global desktop search traffic, followed by Bing at 7.9%, Baidu at 11.6% and Yahoo at 4.6%.
The given statistics give Google a distinctive position. Primarily, your SEO strategies should be made by considering Google Search Engine because of the high market share. In this article, you will learn to avoid the 6 Most Common SEO Mistakes using Google.
1) Choosing Wrong Keywords
As we know optimization is all about the keywords which we use in a web to get a high rank. Often we do the mistake in choosing the wrong words and neglecting the preference of search engines. Take a few minutes and research about your target audience and their searching keywords behavior. For quick assistance, you can get help from following:
- Google AdWords
- Keyword Planner,
- Google Trends,
- Moz Keyword Explorer
2) Keywords Stuffing
Lots of people think stuffing of your specific target keyword in every sentence of their content would give them high rank in search. It’s not like that. Even this strategy can put your site in spamming and it impacts negatively on your performance.
Also, your keywords should be relevant otherwise they will be marked as spam by a search engine. Google’s special search Latent Semantic Indexing (LSI) program can recognize your content relevancy, quality, and structure without the need for stuffing your content with repetitions of your target keywords.
3) Using Non – Organic Keywords
The quality of your content matters a lot. Duplicating your content or rephrasing it with irrelevant words can decrease the quality measures. Remember, copying and plagiarizing are not allowed as such content will be seen as spam. Google says:
“Google tries hard to index and show pages with distinct information”
4) Ignoring Meta Title And Description Tags
The optimization process can only be complete when you fill each page and post with Meta title and Meta description. These tags are very important and should be different from each other. Meta tags are considered by search engines like Google when crawling your website.
Also, add some tags into an image which you use in your content. Alt tags help you to get maximum traffic as it appears in Google Images. Although search bots cannot see the pictures they can read the alt tags quickly and add this knowledge in the way they index your pages.
5) Missing Relevant & Quality URLs
A content marketer should not hesitate to add external links as they increase the quality of the content. Make sure the links you use, are relevant and from well-ranking websites. It’s also useful to link back to sites that have linked to you, as this method will bring back traffic in the future as well.
Also, your anchor text should be effective to avoid wasting all efforts.
6) Insufficiently Attention To Mobile Friendly Experience
Once you are familiar with the usage of keywords, Meta title and Meta description etc., the next step is to analyze user-interface even in mobile phones.
Mobile users are higher than desktop and they may revert back to other sites if your site is not optimized.