Everyone wants to get maximum traffic to their website. But you know you have 2 elementary choices:
Above both of them, do you know which is better for your website? Let’s discuss it.
We can pay for traffic following the PPC advertising methods given by Google Adwords, Yahoo Search Marketing and other same search engine advertising. They provide you to display ads in the paid results space of each search engine’s results page. Later, you spend some money — depending on how competitive your selected keywords are — when a user clicks through from your ad to your designed website.
Otherwise, you can get traffic for free by attaining top rankings in the organic search results — the programmes displayed next to the paid results. You will require to maintain powerful SEO techniques. It comes into the best practices. Try it to get your site displayed on these pages more obviously and more often. It may get time and attention to target the top of the organic outcome, but the free, targeted traffic will perhaps show to be a better worth of investment.
But which method is better? It depends on your requirement and budget. If you wish to get more traffic fast within a short time and are willing to pay for it, then PPC must be right for you. But if you’re running on a shoestring budget, it may have more sense to invest time in targeting the high search rankings using proper SEO.
1) How Much We Should Assign An Advertisement Budget?
In selecting the option between SEO and PPC, you initially require to choose what is the size of advertising budget? How much your business can afford? You can set your daily expenditure limit as low as you’d like, but it can be a good idea to initiate with a minimum of $5 to $10 daily.
If you are not willing to spend money on advertising, you’ll need to stick with free SEO approaches only. But if you have even some money to invest in PPC advertising, consider giving it a try because it gives a number of benefits, including the following:
- Faster testing: Websites should emphasis on attaining adaptation, whether it’s selling services, signing up email newsletter subscribers or some other action including blogs. That means aggressively testing website tools to advance conversion rates. Such tests, however, need traffic to make data, so you might wish to buy traffic through PPC advertising to get quicker outcome.
- Protection from SEO algorithm updates: A big flaw of SEO is that algorithms change by the time. When that occurs, websites that have been improved in one way can lose rankings. But, when you pay for traffic, you’re guaranteed a steady stream of visitors, no matter what variations Google and the other search engines introduced.
PPC has a learning curve, though. Initiate with small, highly targeted marketing campaigns and tie your PPC campaign to your Google Analytics account. It can inform you which conversions are from PPC visitors and whether your ROI is optimistic or destructive.
2) How high Are The Average CPCs In Your Industry?
To managing your total advertising budget, have a look at what competitors in the same industry are paying for ads.
PPC stages normally let users to bid what they’re willing to pay for a single keyword click — a payment that’s referred to as “cost-per-click” (CPC). For example, if you wish to target people searching for the keyword phrase “car insurance online,” you could use the Traffic Estimator within the free Google External Keyword Research method and observe that the average CPC for the phrase is only $2.76.
Remember, an average CPCs can run much higher — $28.55, for instance, for the phrase “auto insurance.” Those prices let it tougher for new promoters to turn a revenue from PPC traffic. In such cases, SEO might be a better selection.