Often e-commerce business including online stores get failed because of inappropriate SEO strategies that impact negatively on their overall brand perception. SEO for online stores requires the intelligence with right approach.
An e-commerce SEO company should provide the guideline with search engine friendly approach to optimize online store for organic search. From the fourth quarter of 2013 to the third quarter of the year 2018, mobile share of organic search has increased in the USA.
The graph presents the share of organic mobile search engine visits as of the third quarter of 2018, sorted by search platform including Google, Yahoo and Bing. From the start of the 4th quarter of 2013, the mobile organic search was 34% for Google, 32% for Yahoo and 15% for Bing but later it increased. In the 3rd quarter of 2018, mobile organic search increased to 60% for Google, 51% for Yahoo and 22% for Bing.
The stats show the positive signs for online stores and encourage you to optimize your online store for being on top in organic search. In this article, you will know about 4 keywords strategies to optimize your Online Store for organic search using keywords.
If you are concerned about organic traffic on your online store then you should not ignore the importance of keyword optimization. The relevant keywords help you to get high ranked in search. Make sure your chosen keywords are right and relevant enough to link your content.
Without optimizing the keywords, you can’t get organic traffic on your online store.
1) Conduct Keyword Research
Start doing research and identify the keywords that you want to rank for your homepage, product or service page, and blog audience. For more better result, look for a mix of “body” and “long-tail” keywords to rank.
• Body keywords are usually 2 to 3 word phrases which we use get suitable search volume.
• Long-tail keywords are long phrases words (4+ words) that are usually quite precise
2) Customize Your Search
Google keywords planner allows you to see the search volume and trends so that you will have an idea to go ahead as per your targets. Also, determine keywords’ commercials intent. By spending a few minutes on internet, you will find the keywords that buyers use to search for a specific item.
By using this commercial intent, you can turn your visitor into leads easily. You can also use the following words:
Use above mention word into the sentences like “buy mobile now”, Get discount or coupon and enjoy exclusive deal now etc.
3) Competitive Analysis
If your competitors are powerful than you in terms of ranking then choosing the same keywords may be difficult for you. Change your strategy and bring something new with the relevancy. In case of similar keywords with competitors, you can also go for an easier option of looking for other relevant keywords.
4) Determine The Keywords For Each Page
Your online store may have several pages that display products. Determine each page keywords. Most of the online store ignore this step and then it becomes the reason for their business failure.
Don’t use the same keywords for multiple pages because they’ll cannibalize each other in the SERPs. Make this step better by organizing the list of all your pages and keywords and analyze that they are not competing with each other.